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Unlock your value proposition &
realise your potential.

How we help 

We are a new breed of commercial marketing consultancy, 100% focused on helping partners communicate and sell better. We make the complex simple, enabling tech, media, and sports companies to unlock their unique value proposition, fuelling sales and accelerating growth.

Our services

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Commercial

We help you sell better

by unlocking your unique value proposition and giving you the tools to sell it

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Brand

We help you look better

by creating a brand identity that properly reflects your unique position in the market

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Marketing

We help you communicate better

through creative content marketing activities that deliver awareness, engagement & conversion

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The power of the proposition

The art of understanding and clearly communicating what you do, how you do it, why your different and how you help, can often make the difference between securing investment, landing a new client or properly engaging your staff.

It's your value proposition, it's hugely powerful and it's the reason we set up The Proposition Lab.

Who we've helped

Whether embedded into their teams or operating as a standalone agency resource, over 30 companies across sports, technology & media have trusted our commercial, brand and marketing expertise.

The Team

Who we are

Kim Parker
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Kim has spent 17 years working in senior B2B communications, marketing and commercial roles for disruptive sports media & tech companies like Perform Group, Hawk-Eye Innovations and DAZN.

  • LinkedIn
David Wright
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David is a senior B2B commercial marketing professional with over 15 years’ experience working in fast paced sports events & technology companies like Soccerex, the RFU and Horizm.

  • LinkedIn

Testimonials

Kim was instrumental in repositioning PickGuru, delivering us a proposition that ultimately enabled us to exit."

PAUL WATKINS / CEO / PICKGURU

David played an important role in the rapid growth of our business, helping us to define our brand proposition and messaging approach"

PEDRO MESTRINER / CEO / HORIZM

Contact us

Get in touch

We'd love to speak to you about your unique business challenge and see how we can help accelerate growth and drive more revenue. 

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